Aarushi Saria – Founder, 361 Degrees
“Design has the ability to eliminate the communication gap and help brands weave more engaging stories across niches“- this concept was envisioned by a young graphic designer, Aarushi Saria, who is extremely creative, passionate and diligent when it comes to designing for brands. She iterates, “it was no coincidence that I decided to turn my passion into profession”, which describes how passionate she is for designing and the amount of joy designing infiltrates her soul with. Aarushi ingrained passion for graphic designing at the age of 21. The dreamer and visioner always looked forward to own a business, which eventually brought ‘361 Degrees’ into existence.
She shares how her love for design transcended every frivolous pursuit and currently, she is flying high for her decision of being into this profession. Her love for designing and helping brands leave a remarkable impact on their audiences, is what gives her a high like nothing else. Confessing her love for designing, she admits, “I’m intoxicated and I like it this way”.
On being asked about taking up designing as a profession, she chuckles, “I always knew that I was destined for something great”. Taking it as a hobby in the first place, she got pretty hooked by it. This became a turning point in her life and her journey as an entrepreneur started. When asked about what makes her a unique person, she giggles, “I’m not smarter than the rest of the world, but I put a lot of effort every day in a quest to become a better version of myself than yesterday.”
In this superficial and fast moving life, she is curating herself to perfection. She considers her mother as her idol, looking up to whom she championed the art of multitasking. Her mother’s ability to maintain a work-life balance fascinates Aarushi to imbibe her values. On her struggle she simply says, “Progress rarely comes in a straight line but rather declaring yourself a dismal failure, using your energy to render a plan and getting back on track is the way to cope up with the hard times.”
Talking more about venturing into graphic designing, she discloses that Indian market has a great potential to work into. As ‘communication’ is a dynamic and evolving platform, brands need to rediscover and innovate in a process of positioning themselves well into the audiences’ minds. Aarushi has proved herself as the designer of her own destiny. She is a highly impeccable designer whose venture – ‘361 Degrees’ has got a quick recognition for her alluring designs. She visualizes a great mission for ‘361 Degrees’ –“to bespoke digital marketing ideas for our clients” and outlines her philosophy as, “all that I need is discipline, thinking outside the box and reading between the lines to keep my passion for designing ignited.”
At the young age of 21, Aarushi began her pursuit of creativity while most people of her age were busy planning their next weekend trip or night out with friends.
She believes in visioning the potential hazards lying underneath while positioning a brand and developing the backup plans for dealing with those tough times when you might be tempted to give up.
While climbing the ladder of success during 4 flourishing years of her venture- “361 Degrees”, Aarushi has been entitled as:
Youngest Women Entrepreneur award 2019 (Advertising Industry)
Rising Branding Solutions Company of the year 2019 (Eastern India)